How Do You Tell Your Story?
Are you starting a business? Do you have a hobby that you dream of turning into something more? If so, you’ve probably spent a lot of time thinking about what you do and how you do it, but have you thought about how you tell your story?
Be Yourself in the Way You Communicate
Your brand is an extension of you. Whether you’re launching a startup, building a personal brand, or turning a passion into a business, authenticity is key. If you read back what you’ve written, whether it’s your website, social media posts, or an email, and it doesn’t sound like you, then it’s time to refine your messaging.
People connect with real stories and real voices. If you try to sound like someone else or force a tone that doesn’t match who you are, it will come across as inauthentic. The best way to gain trust is to be genuine.
Planning Your Story
Before you start broadcasting your message, take a step back and plan:
What is the core mission of what you’re doing?
Why does it matter to you and others?
How do you want people to feel when they hear your story?
What makes your journey unique?
A strong foundation begins with clarity, and when you have a clear understanding of your purpose, it becomes much easier to communicate it effectively.
Building Your Company Profile
Your company profile, whether it’s your website, social media presence, or even an elevator pitch, should reflect your identity:
Your Tone: Does it match your personality? Are you formal, casual, quirky, or straightforward?
Your Visuals: Do your logo, colors, and branding align with the emotions you want to evoke?
Your Messaging: Are you consistently telling the same story across all platforms?
More than just explaining what you do, your profile should convey why you do it, because the “why” is what makes people care.
Knowing Your Audience
Understanding who you’re speaking to is essential for crafting the right message:
Who are they?
What do they need to hear from you?
What problems are they trying to solve?
How does your product, service, or story fit into their lives?
When you know your audience well, you can communicate in a way that resonates with them, balancing authenticity with relevance.
Final Thoughts
Telling your story isn’t about making something up, it’s about bringing out the truth in a way that connects with others. Be authentic, be clear, and be intentional. Whether you’re writing your “About” page, creating content, or simply telling someone what you do, if it doesn’t sound like you, keep working on it until it does.
Your story is what makes your business or passion stand out. Tell it in a way that’s real, and the right people will listen.
